When trying to 'create awareness' fails, it is time to adopt a new approach! This talk will introduce the concept of socio-epidemiology, and will show the effectiveness of its implementation. Socio-epidemiology is a new public health approach that is people-centered, pragmatic and interdisciplinary to creat effective approach for prevention in the reald world.

Previously, he was the deputy director of Department of Health Planning, Health Policy Bureau (1988-1990) and Unite for tuberculosis and Infectious Disease, Department of Disease Control, Health Care Bureau (1990-1991) at Ministry of Health, and later the chief researcher at Kanagawa Cancer Center Research Institute (1991-2000). With his expertise in cardiovascular disease, molecular epidemiological studies on genetic predisposition to cancers, and behavioural and prevention research in HIV/AIDS of more than 20 years, he is a well published author of HIV-related topics in both English and Japanese. Also, he has received global and local awards, such as the DeMuth Award from the International Society of Hypertension (1982) and awards from Kanagawa Public Health Association (1992 and 1994). Since 2006, he serves as the senior advisor to the UNAIDS Collaborative Centre of Kyoto University.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx